The global sportswear maker Adidas vows to use only recycled plastic by 2024.
Global use of plastic could double in the next 20 years. Plastic materials might cost low, but governments and consumers are aware of its huge environmental costs. Research shows there will be more plastic than fish by weight in the world’s oceans by 2050.
Shoes Made with Recycled Plastic:
With a growing concern for the environment, Adidas has pledged to use recycled plastic. Adidas has stepped ahead by revealing limited-edition UltraBOOST Parley and UltraBOOST X shoes. These shoes manufactured with performance-oriented footwear technology use recycled plastics as a raw material. These shoes are already sold in the market. Each pair prevents almost 11 plastic bottles from the possibility of entering our oceans.
The company also pledged to eliminate the use of “virgin” plastic, which was first reported by the Financial Times. Even synthetic polymers used for sports clothing could be replaced with recycled plastic.
Adidas also said it would stop using virgin plastic in its offices, retail outlets, warehouses and distribution centres. This move would save an estimated 40 tons of plastic per year, starting from this year.
The company also reportedly said its spring and summer apparel lines for next year will contain nearly 41% recycled polyester.
The move is just one in a long line of actions by businesses and nations worldwide to get away from plastic products.
Globally, almost 86% of the plastic goes into landfills and oceans. so much plastic ending up in our environment could cost us a lot.
Adidas is the latest in a series of global companies that have pledged to reduce plastic use. The news comes just after Starbucks said it will stop using plastic straws at all of its stores worldwide.
Inspired by big companies actions, McDonald’s is trialling a similar program in the United Kingdom and Ireland. Ikea is phasing out single-use plastic from its stores and restaurants. When big brands step forward to make a change to the environment other companies get motivated to change their practices either for the environment or to meet the competence.